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Answer a few questions
Tell us your platform, catalog size, and how you currently track margin, watch competitors, and decide when to change a price. No login, no store connection.
Free Pricing Audit
Free Pricing Audit for Amazon & Shopify Sellers
Find out what stage of pricing maturity you're at — no account, no cost.
The Pricenaux Pricing Audit is a free tool open to any Amazon seller or Shopify brand — whether or not you ever become a Pricenaux customer. Answer a short set of questions about how you price today, and get a maturity score plus a personalized action plan by email.
No account required
About 2 minutes
Results by email
Free — always
Prefer to explore the platform first? See the Product Overview.
How it works
How the Free Pricing Audit works
The audit takes the habits you already have — however informal — and turns them into a clear starting point.
Answer
→
Score
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Report
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Get your maturity score
Your answers are scored and mapped to a maturity tier, so you know exactly where your pricing operation stands today — not just a vague sense of "good" or "bad."
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Get a personalized report
A report lands in your inbox with specific next actions sized to your catalog and situation — not generic pricing advice.
The maturity scale
Amazon & Shopify pricing maturity levels
Where does your pricing operation sit?
Every audit maps your answers to a tier. Here's the scale so far.
L1
Gut
Prices are set by feel. There's no consistent way to track margin or watch what competitors are doing.
L2
Reactive
Margin gets tracked and competitors get watched — usually by hand — but prices only move once something forces the decision.
L3
Signal
Early signals get read and acted on before the market forces the issue, instead of catching up after the fact.
The scale continues to develop as more merchants complete the audit.
See the early numbers behind this scale in What Our Pricing Audit Is Revealing.
What the report looks like
What's in your Pricing Audit report
A real score. Specific next steps. Nothing generic.
Illustrative example — not an actual submission
L2 · Reactive
Score 8 / 15
You're already tracking margin and keeping an eye on competitors — that's real infrastructure most merchants your size don't have. The next unlock is turning that habit into a rule you act on automatically, instead of only when a price change forces the question.
- Add a hard price floor next to your landed cost for your top SKUs this week.
- Sort SKUs into "can absorb a price change" vs. "shoppers will price-compare" before deciding where to move first.
- Check whether your closest competitors are under the same cost pressure you are.
Curious what this looks like end-to-end? Read How Much Is Your E-Commerce Pricing Approach Costing You? for a full walkthrough of an audit result.
Your data
How Pricenaux handles your audit data
Just your answers and an email address.
The audit doesn't ask for store access, sales data, or a credit card — just how you price today. See how Pricenaux handles data on the Security & Trust page.
- No account or store connection required
- No credit card, ever
- Report delivered to the email you provide
- Open to non-customers and customers alike
What the data shows
Common pricing mistakes Amazon & Shopify sellers make
Patterns from real Pricing Audit submissions — not theory.
Every completed audit feeds into how we think about pricing maturity. A handful of patterns show up again and again, regardless of platform or catalog size.
Margin gets tracked — but there's no margin floor
A spreadsheet with landed cost and margin per SKU is a real head start, and most sellers we see have one. What's usually missing is a margin floor — a hard minimum price attached to each SKU or ASIN, calculated from landed cost, not decided in the moment. Without it, the floor gets set on the spot, under pressure, the moment a competitor drops price or a cost increase hits.
A repricing trigger exists — but nothing happens between reviews
Scheduled reviews, rule-based alerts, and "a competitor moved" triggers are common. What's often missing is frequency: sellers who have a trigger still tend to act on it rarely, or on an annual cycle, which leaves weeks or months where prices quietly drift away from what the market will actually bear. Turning an occasional trigger into a continuously-applied rule is what Dynamic Pricing is built to do.
Every SKU gets the same treatment
Sellers who split their catalog into products with a close substitute versus products without one can raise price with confidence on the ones that can absorb it, and hold or bundle the ones that can't. Sellers who skip that split tend to either raise across the board and lose volume, or hold everywhere and leave margin on the table. Knowing which SKUs sit in which group is exactly what Market Intelligence tracks on an ongoing basis.
Amazon and Shopify prices get set independently
Dual-channel sellers often price each channel on its own — which means an Amazon price cut made to win back the Buy Box can quietly undercut the same SKU's Shopify margin floor, or the reverse, without anyone noticing until the two numbers are compared side by side. A Buy Box loss also isn't always a price problem — seller rating, fulfillment method, and Prime eligibility can lose it too, and cutting price for a non-price cause just gives away margin for nothing.
These aren't hypothetical — they're what the Pricing Audit is built to surface in your own numbers, in about two minutes.
Take the Free Pricing Audit
Two minutes to find out where you stand.
No account, no cost, and no obligation to become a Pricenaux customer — just a clear read on your pricing maturity and what to do next.
Ready to skip ahead? View Plans & Billing.
FAQ
Free Pricing Audit FAQ
Yes. The Pricing Audit is free and open to any Amazon seller or Shopify brand — you don't need to be a Pricenaux customer to take it.
No. The audit doesn't require a Pricenaux account or signup — it's a separate, no-commitment step from creating an account.
Your pricing maturity score and tier, plus a personalized report emailed to you with specific next actions based on your answers.
Yes. The audit covers Amazon sellers, Shopify brands, and merchants who sell on both platforms.
Your answers are used to generate your score and report. Handling of your information follows Pricenaux's Privacy Policy.
A spreadsheet with landed cost and margin per SKU is a solid start, but on its own it isn't enough. Good margin tracking also includes a margin floor set in advance for each SKU or ASIN, so pricing decisions under pressure have a number to defend rather than being made on the spot.